behind the branding - fitness coach - branding + website
behind the branding with
THE SHAW METHOD:
THE SHAW METHOD is your go-to place to sweat, stretch, and socialize. Their online fitness classes and coaching helps professionals turn burnout to balance through movement and mindset. The overall feel for THE SHAW METHOD was a high-vibes, glitter-popping party with bright hues and shining movement. Together, we created a main and alternate logo, selected colors and typography, and built a website to offer class schedules and booking.
“I cannot recommend estormstudio enough. Working with Emma was such a dream come true on so many levels. I was unsure how to articulate what I wanted for my branding for my small business and did not have a clear vision for my logo or website. Somehow, through Emma's brilliant questionnaire, vision boarding process, and powerful intuition, she came up with something better than I ever could have expected.”
- Katie R, Founder, The Shaw Method
With all branding, we began with our In-Depth Branding Questionnaire and pulled together a mood board to capture the feeling of the vision. This exploration led to crafting bright, fun branding and a functional website to display class offerings.The chosen colorways pack a punch enticing you to get up and move to the beat of your own drum.
Next came the question of how to digitally capture movement. This challenge brought forth the concept of creating shimmering glitter to represent celebratory festivities. Using Photoshop and animated timeline layers, a glitter bomb type effect was born in the form of an animated logo to be utilized on web and in digital marketing.
Squarespace offers a platform to build clean and concise website design allowing the story behind your brand to shine, while offering everything you need to grow online with simple tools like a visual drag-and-drop page editor for content and storytelling. The integrated e-commerce and scheduling offer everything you need to run any service-based business all with SEO optimization built in.
The result: party popping branding and a website to allow for easy booking. Ready to build an evergreen identity and launch your dream business online? Learn more about the experience of creating a brand identity and website with us to bring your dream to life today.
