behind the branding - fitness coach - branding + website

THE SHAW METHOD is your go-to place to sweat, stretch, and socialize. Their online fitness classes and coaching helps professionals turn burnout to balance through movement and mindset. The overall feel for THE SHAW METHOD was a high-vibes, glitter-popping party with bright hues and shining movement. Together, we created a main and alternate logo, selected colors and typography, and built a website to offer class schedules and booking.