behind the branding - beauty editor portfolio website
behind the branding with:
Jessica Grey Ourisman
Jessica Grey Ourisman is a LA-based beauty and wellness editor covering topics related to the mind-body — and beauty — connection. The inspiration for her website was chic and sleek with a bit of edge. Through an expertly crafted one page site with custom coded section navigation, one-of-a-kind iconography, and simple functionality we were able to create a digital home to showcase Jessica’s body of work.
Although this project did not consist of a full branding suite, any visual work requires mood, colors, and typography to be set in order to bring the vision to life. We began by working through our tried-and-true In-Depth Branding Questionnaire to center on the kindred clients the website would attract and understand the intention behind its functionality. Followed up by our Website Checklist, the intended navigation was mapped out. This exploration led to curating a clean, effective, and functional website incorporating Jessica’s imagined color palette and aesthetic.
The natural sequencing of the website’s navigation and sections allows for the user to follow a story through the information and call-to-actions provided.
For a personal touch, we designed two customs icons to capture the essence of Jessica and her work. These emblems stand as a hint of personality and warmth on the site inviting you to learn more.
The result: edgy elegance to house an experienced editor’s body of work. Learn more about the experience of creating a website with us to bring your dream to life today.
experience the website yourself:
Jessica Grey Ourisman