behind the branding - custom ice dye studio - branding + website
behind the branding with
tifanie white | studio:
It is always such a blessing to work with a client who not only shares in your mindset of sustainably and locally sourced materials that are long-lasting and well-made, but who’s business takes action and lives out these very principles each and everyday.
Capturing the magic of tifanie white | studio through branding and a website was an incredible merging of minds both right side and left. The construction of such an intricate shop experience calls for days of number crunching and conceptualizing to ensure a seamless execution. Together, we co-authored a main and alternate logo, notecard design, yet to be released custom hang tags, stickers, and fabric labels, and a website.
“I cannot recommend Emma highly enough. She’s the best investment I’ve ever made in and for my business. Thanks to her creative genius I now have gorgeous, custom branding and a fully functioning website - making everything run seamlessly now. She’s beyond kind, and also a dream to bounce creative ideas back and forth with.”
-Tifanie W, Founder. tifanie white | studio
tifanie white | studio is the very thing you wish existed that guess what actually does. Everyday essentials in the colorways of your choice all individually hand dyed in LA. It is a level of custom unseen almost anywhere. This one-of-kindness speaks for itself, and the direction was clean and concise to allow for an easy-to-use customer experience. The branding features both drips captured from the ice dye process with a melding of original watercolor illustrations created by me. The alternate logo mark is the inverse of these drips creating a soft and simple alternative in day-to-day branding needs. The use of negative space is a theme found throughout the pieces created by tifanie white | studio.
Squarespace offers a platform to build clean and concise website design allowing the story behind your brand to shine, while offering everything you need to grow online with simple tools like a visual drag-and-drop page editor for content and storytelling. The integrated e-commerce offers everything you need to run any small to medium sized business all with SEO optimization built in. tifanie white | studio offers ready made, made to order, custom made, and sample sale categories allowing customers to lay their hands on or craft the perfect piece. These unique offerings required an equally as unique backend construction to ensure each category remained fluid and separate from the other. With so many options to customize, methodical thought was placed behind the variations of each product to ensure the easiest customer experience when selecting pieces to purchase or create.
The result is a customized to perfection brand identity and website allowing for easy shopping and endless ice dye customizing. Learn more about the experience of creating a brand identity and website with us to bring your dream to life today.
experience the website yourself:
tifanie white | studio