behind the branding - romance novel editor - branding
behind the branding with BookSmart:
BookSmart provides skillful developmental editing so you can confidently publish the best version of your story. Specializing in romance novels, the branding sought a light, pastel feel with soft illustration. Together, we created a main and alternate logo with a custom illustration and hand lettering and color palette.
The logo consists of a soft, whimsical illustration and prominent hand lettering. Through the color palette, we called in playful moments and interest. We tend toward simple line strokes and hand drawn vibes in our design. Many brands these days feature singular typefaces or one-off vector icons. While the design we deliver is fully functional and in vector format (where applicable), we find the touch of personality through illustration truly sets a brand apart. Every client has us doing a happy dance, because it means you are one step closer to bringing your dream to life, an illustrated project is just the cherry on top.
The BookSmart logo is effortlessly fluid in nature with a truly one-of-a-kind hand lettered design. The inspiration for this lettering came from many a romance novels’ swirling covers and handwritten titles. The opportunity to marry a logo style through full hand lettering and illustration creates a stunning visual effect and notably approachable feel. Additionally, the alternate logo incorporates a book sketch with the hand lettering and optional standalone word mark logo for instances where less is more.
Learn more about the experience of creating a brand identity with us to bring your dream to life today.
Experience the logo online:
BookSmart